Wednesday, October 18, 2023

Every Logo Tells a Story

While at the food co-op yesterday, I saw a logo I liked on a package of popcorn:

Cadia... hmm, I haven't heard of that brand before. I didn't find anything about it at first when I looked it up, except listings of various Cadia products for sale. 

Finally, I figured it out it's from a company called KeHE Distributors, based in Naperville, Illinois. KeHE is the 13th largest food distributor in the U.S., and I assume that means it must be one of the largest dedicated to natural and organics.

It's employee-owned and also a certified B corporation (according to its About page). 

But still, the image I got from the logo didn't quite match up with the size of company I found. It's funny, because the co-op where I saw the product almost looks like the store used in the Cadia logo.


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