The pseudonymous writer WBF posted a piece called Social Media Has Not Brought Liberation on Liberal Currents today.
The premise is that social media has "been a boon to autocratic regimes and their allied movements in democracies."
A few quotes from the piece, all of which is worth reading:
It’s fair to ask what makes social media such a uniquely vulnerable attack surface* for authoritarians. After all, foreign countries have always been able to print newspapers or operate radio stations in other nations, and frequently have. But the difference in the ease of social media as an attack vector means that a difference in degree becomes a difference in kind.
The example given is that the Soviets spent $3 billion per year on propaganda in the 1980s to little effect, vs. just $1.25 million per month for the Internet Research Agency in more recent years, where they reached over a hundred million Americans on Facebook alone. That's bang for your rubles.
The Soviets weren't short on resources or ambition. They were short for not yet having an information environment where placement is free, laundering is instant, and distribution is handled, at scale and for pennies, by the target country's own most widely used consumer products....
Cold War information control was control over discrete activities: the paper you read in the morning, the broadcast you watched at night, the pamphlet someone pressed into your hand. You consumed media, and then you stopped consuming it and went about your day. But social media is not an activity—it is the substrate of daily life. It is where people find jobs, sell furniture, meet spouses, argue with their uncles, and store their baby photos....
The reason that none of the promised liberatory effects of social media have materialized is simple: it actually is not that difficult for competent authoritarian states, unbound by any kind of commitment to rule of law or free expression, to control the medium....
It may be difficult to track down a single dissenting voice if it belongs to someone with the determination and technical competency to post anonymously. But it’s trivially easy to drown them out.
I first saw reference to the article this morning from Will Stancil on BlueSky. He gave the example of the Soviets' spending reduction, and then said:
I’ve been convinced for some time that that social media is the taproot of the madness that has slowly consumed our politics. Traditional media was full of gates – some editorial, some practical, some economic – that prevented ideas from spreading freely. Social media has few, close to none.
Traditional media’s gates reinforced each other. It was expensive to produce a newspaper so lots of effort went into planning the content; it was the product of great intentionality. There was limited broadcast spectrum available so access was regulated and placed under competent institutions.
By reducing the cost and technical difficulty of worldwide publishing to almost nothing, the internet has also destroyed any pressure to maintain standards governing which information circulates. Instead of institutions structuring the public’s collective mind, you get this roiling ocean of ideas.
There are two problems here, one eternal and one novel.
The eternal problem is humanity’s preference for self-validation. Left to our own devices we seek out ideas that flatter our biases and resentments, reinforce our own notions of how the world works. Crowds develop manias, they hallucinate.
The novel problem is the falling cost of publishing - first through the internet, and then again through social media. That means publishers have endless competition. Vast institutions like the New York Times are jostling with random teenagers for audience eyeballs.
With so much competition, publishers - the institutions and the randos alike - are dragged back towards audience validation as a strategy for keeping eyeballs on them. If anyone demurs they’re simply outcompeted by a publisher who did not.
So the long-observed tendency of groups of people to collapse into hysterias and manias, to swing wildly between feverish ideas, has reemerged — but at a massive scale, a scale previously almost impossible because the spread of ideas required structures that could filter out the madness.
One related comment in response to Stancil:
I get why gatekeeping in its negative sense is bad but also it feels an awful lot like gatekeeping in the positive sense was a load bearing pillar of society.
The Fig Economy @figgityfigs.bsky.social
As a person who spent almost 10 years within a journalism school before these changes happened, working with people who studied the history, political economy, and sociology of news-making, and before that worked with organizations in Washington as the Reagan administration was deregulating broadcasting, I know that 20th century U.S. media were not perfect.
We had many ideas about how to make things better, how to create "a more perfect union" in news. More voices, different voices was part of that and in some ways was finally starting to happen just as the bottom began to drop out of the economic model of "traditional" media.
Mediation by humans with values based at least partly in ethics is what has been lost in media. Is that irony? That there's no mediation in media? It's all direct transmission through an algorithm, programmed from economic interest.
But even if the algorithms are done away with or made financially liable for their promotions, as the Liberal Currents article calls for at the end, is that enough? It may be better, but I wonder.
A few more comments:
it's not that social media produces fascists, but that it produces antisocial behaviour broadly, where even good acts of protest can quickly devolve online into just another method for expressing antisocial impulses in a way that feels "safe" to do
Corey Atad
yeah, I think that's right. and relatedly I think it cannibalizes in-person social institutions by substituting a worse but omnipresent version of human interactions
ryan cooper
Enough writing online for today. Time to go do something in the real world.
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* I learned this term from reading Cory Doctorow. Social media is an attack surface.












