A Logo that *Does* Read

Using a picture to stand in for a letter is a common way to make a logo. An apple becomes an O in an education-related logo, a mountain becomes a capital A or M. Or the outline of Minnesota becomes one of way too many letters that it does not resemble. Yada yada, you've seen these logos. They're not clever, and usually they're not very readable (like this one and this one).

But hey, here's a logo that uses a picture to replace a letter and it totally works, with charm and clarity:


It's possible, people. Just do a better job.