It's not a new topic for me: Logos that don't read the way their designers intended. This was a particularly good week for bad logos, though.
First, there's this:
Here's a hint: The mug represents the Minnesota Aquarium society. That thing on the left that looks like neither an M nor an A nor any creature known to inhabit wet environments is supposed to be an M and an A. I don't think I've ever seen a logo that tried to use the same shape to represent two different letters.
And then I saw this shirt in a story that ran in the Star Tribune:
How do you see it? For me, the dark shape of the church focuses my eye so that I read Church Helping and then People People. Kind of like Little Caesar's Pizza Pizza, only different.
Tuesday, August 28, 2012
More Logos that Don't Read
Posted at 5:04 PM
Categories: Words at Play
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