Saturday, January 19, 2013

A Naked Appeal

Lots of world- or nation-oriented posts here on Daughter Number Three lately. So today is a moment for something a bit lighter -- one of those WTF?! billboard moments.

Unclothed woman's torso and thighs with white towel around her middle, leaning into a headine about world-class liposuction, with nighttime city skyline in background
This bit of amputated womanhood has been up along the I-94 corridor for months, located on the north side of the freeway near the 280/UniversityAvenue exit.

I'm not sure what's going on with that towel. It appears to be holding her up, or maybe it's part of one of those reducing belt machines they used to have in old cartoons.

Anyway, I hope their contract with ClearChannel is up soon so I don't have to look at it anymore.

Well, as part of due diligence in writing this post, I visited the web address given. Whoa. The soft-core photo used on the site's home page makes the one on the billboard look tame, I have to admit. I wonder if women are likely to schedule with this surgeon, based on his use of a naked, idealized, thin, white model? And have any of these folks read about the research that shows dieting women who are exposed to photos of thin women gain, rather than lose, weight, while women who aren't exposed lose weight?

And I can't resist. Here's the Hogue Cosmetic Surgery logo:

What is that weird tri-tone set of shapes on the left? The leftover brown fat they remove from their patients?


By the way, this is the same billboard frame used to portray a scantily clad woman as a way of fighting colon cancer.

1 comment:

Gina said...

So the days of using naked women or sexual innuendo in ads are NOT over! What a really grotesque billboard.