Monday, April 16, 2012

Too Young to Scope

This billboard is currently adorning the westbound side of I-94 in St. Paul:

Photo of a billboard reading Embarrassment can't kill you. Colon cancer can, juxtaposed with a photo of a woman's butt
It's a little hard to tell what's going on in the image when you zoom past at 55 miles per hour, but with repeated viewings I finally realized that it's supposed to be a woman whose skirt has gotten stuck in the waistband of her underwear, revealing her right buttock for all in the office to see.

Ho hum, another attempt to use a woman's body to to sell something, even if it is cancer detection.

Closeup of the woman's backside, showing the youthful shape of her body and taut skin
But wait... how old would you guess the model in this photo is? 20-something? 30-something?

Definitely not 50-something, right?

Which is the earliest age colonoscopies are recommended for, unless there's a genetic history of early-onset cancer.

So not only does the billboard use skin to get your attention, it misinforms you at the same time. Great. Sounds like a real public service.

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