This billboard is currently adorning the westbound side of I-94 in St. Paul:
It's a little hard to tell what's going on in the image when you zoom past at 55 miles per hour, but with repeated viewings I finally realized that it's supposed to be a woman whose skirt has gotten stuck in the waistband of her underwear, revealing her right buttock for all in the office to see.
Ho hum, another attempt to use a woman's body to to sell something, even if it is cancer detection.
But wait... how old would you guess the model in this photo is? 20-something? 30-something?
Definitely not 50-something, right?
Which is the earliest age colonoscopies are recommended for, unless there's a genetic history of early-onset cancer.
So not only does the billboard use skin to get your attention, it misinforms you at the same time. Great. Sounds like a real public service.
Monday, April 16, 2012
Too Young to Scope
Posted at 4:23 PM
Categories: (Mis)Informed, Out and About
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