Friday, April 15, 2022

A View of Nowhere, America

I've seen this ad in my Facebook feed a couple of times lately, and this photo... this photo makes me sad because someone chose it as a representation of what "your home" would look like to a lot of people, enough to use in an ad:

(Click to enlarge, as always.)

What can we tell about the place that's shown?

I would say it's supposed to be in the Southwest, or maybe southern California, given the desiccated hillside in the background and the many solar panels. To some extent, the fact that it's a new-looking subdivision as well, though that could be other areas just as easily.

The wide, over-built streets don't compensate for the decent sidewalks and green boulevards. All of that watered Kentucky bluegrass in an arid climate is not a good idea anyway, and probably not those boulevard trees, either. Who is watering them?

The yard in the lower left center is surrounded by a solid wall, not a fence. It's as if those home-owners are protecting themselves from the street and the too-fast car traffic, and I would bet that's literally what they're doing. 

If you were a pedestrian in this area, what would there be to look at? A solid wall of gray and some shrubs. Then once you turn the corner, if you crossed the street (no crosswalk that way, so they don't really want you to cross the street in that direction!), you'd be looking at the backs of those houses up the hill, with no way to access them from the street. There's a fence all along the top of that slope, too. 

Too bad for the kids who live in the blue and tan house with the wall around it. When they want to play with the kids right across the street, they have to walk all the way around the block to get to the yellow house.

And what is that little bench in the alcove below the yellow house? Is it supposed to be a spot to rest while you're out for a walk, or is it a bus stop? There's no sign to indicate a stop. Or maybe it's not a bench. Maybe it's some kind of public works infrastructure. It's hard to tell.

One positive thing I can see is that the two-car garage for the house at lower left is behind the house, and there appears to be alley access, so there must not be a bunch of driveways in the front with snout garages facing the street. But that's probably not the case for the houses across the street: assuming they have garages (and we all know that's a safe assumption), they have to be on the other side, facing the street. 

This is the point where I acknowledge that the whole image is probably computer-generated or collaged, so the fact that the background hillside looks like it could go up in flames any minute or that the wall looks almost Norman becomes even stranger. They were choices made on purpose. 

What do they imply? Why is this ad promoted (to me) in a Saint Paul, Minnesota, zip code?


No comments: