Faris didn't have to be a name that's bad for business. There are many ways you could do a design with that name and it would be fine. In fact, I don't think I would even have thought of a problem with the name.
But then I saw this popcorn packaging:
Way to make a name bad for business! Typeset the name in all caps and put a horizontal shape right above the capital I so it looks kind of like a capital T... which makes the word FARIS look like... yes...
Something we don't like to associate with food, especially while we're eating it.
1 comment:
I saw it (or smelled it?) before I read a word of your post. Bad, bad, bad design.
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