As a child in rural New York, I learned about recursion from the Land O Lakes box. That's the only good thing I can say about the package design, which focused on an extraneous Native woman.
What did anyone at the time ever think she had to do with the cow's milk they used to make butter?
The truth, of course, is they never thought about it at all. She was just a mascot to the illustrator at the ad agency who, according to the Pioneer Press, designed the original box in 1928. And the people at the company who commissioned him.
Now, she's gone, replaced by a lake, as in the company's name — how appropriate!, more trees, and a prominent mention of the fact that the company is farmer-owned. (Land O Lakes is, in fact, a farmer-owned co-op.)
I like this new look.
This is the back of the box now, showing some of the actual people who bring the product into existence, instead of an imaginary person presenting the offering of a butter box with her own image on it, receding into recursive infinity.
Thursday, April 16, 2020
Finally
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2 comments:
The design of the back has been around for some time already — that part at least isn’t brand-new.
I like the perforated lines that set off “Butter Salted.” And I really like the print and cursive “Flavor Protect Wrapper” on the individual stick.
I wonder if right-wing media will be up in arms about a war on butter. The removal of Chief Illiniwek as University of Illinois “mascot” is still cause for bitterness in certain quarters.
One can only hope they are too distracted yelling LIBERATE outside a few state Capitols or governors' homes.
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