A River Runs Through It, Badly

Here's an example that belongs in that logo hall of shame I never quite get around to building:


This is one of those concepts that sounds like it might work when you hear it described, but figuring out a way to turn an L into a river that reads easily with the other letters around it is no simple feat.

Personally, I keep seeing the name as "City ife." And when I make myself see the L (remember, I wouldn't have to work at it if the logo was successful), I find myself wondering why the river suddenly stops flowing at the edge.  Oh, and having the letters of "church" in the river doesn't help with the illusion of riverness, either.

To top it off, it looks more like a radio station logo than a church logo.