Saturday, July 22, 2017

Negative Space, Positive Logo

Wow, two posts about current logos that I like, seen within a few days of each other. It must be my new, positive outlook on the world affecting my judgment (here's the previous post).

Today's logo is one I saw in a rural hospital. It's not their main logo, but rather one to publicize their request for patient feedback:

I saw the leaf first, then the walking figure in the negative space. The green shades differentiate the parts of the leaf a bit better in person than they do in my photo.

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