Wednesday, July 19, 2017

A New Lutheran Social Service Logo

Lutheran Social Services has a new logo. And what do you know, it's a major improvement over their old one!


Boring, if readable, type (Palatino... very desktop-publishing-1987-looking). Colors that seem to evoke the old Norwest Bank identity (it's a Minnesota thing, sorry if it doesn't resonate for you). And that symbol... what is it? Someone playing ultimate frisbee?


The now bolder, sans serif type is still readable (and better for social media and web uses). The colors have a lot more pop. And the designers have made a clever LS interaction that combines to make a heart with a burning flame atop, referring to classic Christian iconography without looking stodgy.

A+ for LSS!

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