Saturday, January 28, 2017

Resurrecting "The"

You know how logo designers sometimes try to use a single large letter as part of more than one word in a brand name? (I've discussed this topic here and here.)

Well, what about the times where a sign doesn't do that, but it misleads you into thinking it did momentarily?

Today I noticed this church at the corner of Nicollet and 24th in Minneapolis and thought for a second it said THE IS RISEN... or maybe even THE TIS TRISEN.

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