Friday, June 20, 2014

Glutino -- That's Not Italian

There are so many things wrong with this brand name, it's hard to know where to start.

First, it sounds like it's Italian, which it isn't.

Second, it seems to be related to gluttony (gluttonous -- -- hey, that could be their web address!). At least in my head, despite the single "t." Always a selling point with food products.

Third, does it make any sense to name your product for the thing it doesn't have? Unlike SpaghettiOs, for instance, which one assumes have something like spaghetti in their composition.

I suppose what Glutino's makers are thinking is "gluten NO" (ignoring the vowel shift from "e" to "i"). But it doesn't work -- you get an Italianate glue-TEE-no at first glance.

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