Saturday, October 20, 2012

Behold, a Promise of Great Customer Service

Sometimes I wonder if small business owners have enough familiarity with the English language:

White box truck with logo reading ENERVATION
Okay, okay, I get it -- it's supposed to be a play on words combining energy and innovation, but couldn't they think about it a little bit harder and realize the word (with or without an extra N near the beginning) already has a meaning, let alone a meaning that's not good for business?

1 comment:

David Steinlicht said...

You could almost argue it's supposed to read "Centervation." Not an improvement.