Saturday, June 9, 2012

No L, No L

Digging through some boxes a few days ago, I came across this ad. If I remember correctly, I got it from a graduate school professor who handed out photocopies as an example of how readers make closure despite the reality of what's in front of them.

Black and white newspaper ad for a car dealer with large all caps headline PUBIC NOTICE
She was impressed that I saw the ad's problem right away. This convinced her that I was an extra-special student and led to academic opportunities down the road that I may or may not have deserved.

Little did she know, but I had seen an ad with the same typo when I was a freshman in college, and had been sensitive to the spelling of that word ever since.

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