Tuesday, May 24, 2011

Hey, a Logo I Like!

It's unusual for a logo to find itself in the pages of Daughter Number Three unless that mouthy woman wants to make fun of it. But not today.

Swap Your Ride logo with blue and green arrows facing and overlapping to make an interesting shape
This logo was part of a Ford Motor Company ad. I suspect the yellow around the edges of the letter is the result of a printing problem, but I like it with or without that. Its dynamic asymmetry makes it feel active and exciting. Plus, it's bold and graphic enough to jump off the page at the viewer.

A four-pointed star to the designers!

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