Well, it's not actually the headline. Sunday's Star Tribune business section had a Wall Street Journal story on risky investments, a la Goldman Sachs.
The headline was kind of blah ("Full Disclosure: Most Risks Hide in Plain Sight") but the boldface opening lines made me laugh:
You can lead investors to disclosure, but you can't make them think.
Tuesday, May 4, 2010
I Love a Great Headline
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