Eau de Cancer

This full-page ad in Entertainment Weekly jumped out at me.

The copy reads: "Maybe it's unfair to get your attention this way, but nothing's fair about cervical cancer. Every 47 minutes another woman in the U.S. is diagnosed. And some treatments for cervical cancer can impact a woman's ability to have a baby. Fortunately, there are ways to prevent it. Text PREVENT to ###. And talk to your doctor."

Followed by a link to HelpPreventCervicalCancer.com, which is a Glaxo Smith Kline site with info on ways to prevent cervical cancer, including the relatively recent vaccines, one of which is made by GSK.

With the GSK logo in the lower right corner.