Tuesday, September 7, 2021

Gourmet What?

Faris didn't have to be a name that's bad for business. There are many ways you could do a design with that name and it would be fine. In fact, I don't think I would even have thought of a problem with the name.

But then I saw this popcorn packaging:

Way to make a name bad for business! Typeset the name in all caps and put a horizontal shape right above the capital I so it looks kind of like a capital T... which makes the word FARIS look like... yes...

Something we don't like to associate with food, especially while we're eating it.

1 comment:

Michael Leddy said...

I saw it (or smelled it?) before I read a word of your post. Bad, bad, bad design.