There's a Metaphor in This Name Somewhere

It's a little hard to read, but the name of the business emblazoned across the back of this van is American Water Damage:


Which I think qualifies as a name that's bad for business, kind of like Endwell Animal Hospital.

Why does it seem bad to me? I guess because when you put your country's name at the beginning of a company name, it implies you're proud of the words that come after it. And in this case, the words are "water damage."

Is there a business called American Ice Dams? American Potholes?

Maybe.