Food for the Group

The Walmart Thanksgiving food drive has gotten lots of coverage on its merits, but I noticed something else:


The unnecessary capitalization of "Associates in Need" makes it sound like it's an official group, rather than some people who work at the store and need assistance.

Maybe they do have a formal group called that. Seems appropriate. Who knows.

Oh, and hey, bonus points -- I can name the font. It's Bernhard Antique, one of the many by Lucian Bernhard.