Anchor Bank, a small, local financial institution, has long used billboards with clever headlines. Their most recent, along I-94 in Saint Paul, is no exception.
This billboard design does everything right:
- The wording is very short and instantly graspable when driving past, but the play on words makes it memorable.
- The condensed typeface allows the letters to be made as large as possible.
- The yellow-on-blue color scheme makes for great contrast and readability.
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