That's the Way to Sell It

In case you can't read this awning I saw in Manitowoc, Wisconsin, here it is a bit closer up:


I don't know which is worse -- the empty parking lot that contradicts the words, or the words themselves. What kind of marketing claim is that? Why would they think customers want to go to the busiest store?

Perhaps people in Manitowoc like to wait for service, rather than be served right away.