Between the Cheese and the Bread

You know how grocery merchandisers will put the salsa by the corn chips, or the pita bread by the hummus? Maybe they'll put a pile of caramel wrappers by the apples or some chocolate dipping sauce by the fresh strawberries.

They want to make it easy for shoppers to find the things they need, while upselling at the same time. Reminding us of the ways we can use two products together, and therefore spend more money.

Well, check out this combination I saw in a supermarket cheese department:


Yes, that's a triple basket of artisanal Prilosec, the over-the-counter acid reflux treatment. Yummy!

As seen at a Hy-Vee supermarket in Madison, Wis., in March.