In case you can't read the words in my bad photo (which was shot through the windshield while I was stopped at a light), it says, "You can't buy happiness…but you can buy Jackson Morgan Southern Cream, which is basically the same thing." And if it's not obvious from the graphics on the truck, Southern Cream is candified liquor with flavors like bread pudding, salted caramel, and whipped orange cream.
If this slogan isn't a good example of Johann Hari's description of lost connections and the way humans try to compensate for them, I don't know what is.
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