A Massachusetts company called Halo Coatings has created a retroreflective paint that can be put on just about anything. And one of the first candidates is the bicycle.
Not only is it a great idea, the product will also last for the life of the bike, is UV-stable (which is not true of reflective laminates), and is more environmentally friendly than other retroreflectives (no VOC or heavy metals, for instance).
Give these people a better mousetrap award, please.
Via Boing Boing.
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