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One of the obvious rules when creating a trademarkable product name is that it can't use words that already have a meaning. That's what brought us the SuperValu grocery store chain, Diet Rite cola, Nestle's Quik, Tastee Freeze, and that infamous Midwestern chain of convenience stores, Kum and Go.

But I guess these guys didn't hear about the addendum to that rule: The spelling you use can't be a word that means something else:


That is some shiny salmon.