Too Young to Scope

This billboard is currently adorning the westbound side of I-94 in St. Paul:


It's a little hard to tell what's going on in the image when you zoom past at 55 miles per hour, but with repeated viewings I finally realized that it's supposed to be a woman whose skirt has gotten stuck in the waistband of her underwear, revealing her right buttock for all in the office to see.

Ho hum, another attempt to use a woman's body to to sell something, even if it is cancer detection.


But wait... how old would you guess the model in this photo is? 20-something? 30-something?

Definitely not 50-something, right?

Which is the earliest age colonoscopies are recommended for, unless there's a genetic history of early-onset cancer.

So not only does the billboard use skin to get your attention, it misinforms you at the same time. Great. Sounds like a real public service.