If it doesn't look familiar, imagine the background is blue and the "f" is white.
The Facebook f comes from the typeface Klavika, by Eric Olson of Process Type Foundry, a two-person Minneapolis company. Olson and his partner Nicole Dotin were presented with this 3D version of the logo by Target after it was used at a private event.
Just one of those facts of the modern age that it seems more people should know.
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