Saturday, December 27, 2008

Design Failure #327

Photo of a box with the letters spamist at the top. The spa letters are bolder than the mist letters
Yesterday, I was at Borders in Rosedale trying to help someone spend a gift card, and saw this package near the register.

I stopped instantly, perplexed. What's a Spamist? I wondered. Someone who really likes Spam? Someone who is prejudiced against Spam?

I suffered even greater confusion for just a split second when I saw the tag line -- "instant aromatherapy" -- thinking it emitted the aroma of Spam. And then it hit me: the label was meant to be read Spa Mist.

No Spam involved.
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3 comments:

  1. AnonymousDecember 27, 2008 at 6:36 PM

    I have a blog directory and think your blog would be a great addition to the list. If you would like your blog listed here for free visit us here

    I like that SPAMist

    ReplyDelete
  2. David SteinlichtDecember 28, 2008 at 2:46 PM

    Spa Mist. SpaMist. Spamist.

    Capitol letters, a space or a change in color would have made all-ll-ll the difference.

    I see that the designer used a change in type weight. It wasn't enough.

    ReplyDelete
  3. elenaJanuary 3, 2009 at 2:06 AM

    !!! ah, the wafting odors of spam.

    ReplyDelete

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