Saturday, December 22, 2018

Maybe Some Day It'll Be a Classic?

Who doesn't love a hole-in-the-wall hardware store? The kind that doesn't seem large enough to have what you need, but somehow always does... as long as you ask?

Today while picking up some painters' tape for my long-term painting project (yet another podcast listened to!), I spied this sticker on the side of one of the display shelves:


I can't tell you how many levels of out-of-date this notice is, other than the design with its Souvenir font. Let's see...

  • It's from 33 years ago, obviously, since this is the 2018–19 school year.
  • The University of Minnesota stopped using that logo about 20 years ago. 
  • I have no idea how long it's been since the U printed a student-staff directory in general. I'm just realizing what a strange idea that seems, in this day and age.
But it was good to see it there, alongside the LED lightbulbs. I'm glad they've kept it.
____

As seen at Noll Hardware on Raymond Avenue.

2 comments:

Bill Lindeke said...

wow that logo is a trip. i have never seen it before.

Daughter Number Three said...

It was in use when I first arrived for grad school. It fell out of favor at some point in the 1990s, and then was replaced with the modified Times Roman word mark (still in use) while Mark Yudof was president.