Thursday, April 12, 2018

Good Use of a Tomato

Replacing a letter in a business's name with a symbol of some sort is a common technique for logo designers. All too often, it doesn't work (doesn't "read"). But here's a hand-painted sign from a Minneapolis community garden that I think does read:

I have no trouble at all reading the word "neighborhood," and I really like the use of the tomato as two Os. The G in "Garden" could have been rendered better, I admit. I tend to see it more as a C. But it doesn't really bother me too much.

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