Old Letters, New Method

Driving down the highway today, I saw some great old letters. First I noticed it on the back:

But it got even better on the side:


Check out that letter "p" and the "W"!

The kicker is that it's just painted or printed onto canvas, then put over the frame of a regular newish tractor-trailer.

An old company with an old look that doesn't care if old makes them look stodgy.