Saturday, November 8, 2014

Two Bad Logos for the Road

Two from the trucks of the American interstate system. First, this from Pucker vodka:


The concept isn't necessarily bad, but the transformation of the "e" into a mouth doesn't work in the particular. Adding the pointy mouth corner on the left side of the letter makes it barely recognizable as an "e," and the open cross bar, ending in a point, makes matters worse.

Then there was this odd character from Shaffer Trucking:


Our car full of people was debating what it was. Our best guess was an angel (with blue wings and long hair), facing to the right as it flails its arms and looks confused, perhaps falling out of the sky.


When we finally got close enough, we could see that it's supposed to be a toucan facing to the left, maybe making a landing, while wearing a scarf. Not sure what all of the extra markings on its face are supposed to be or what they add to the design except creating a phantom second eye and a mouth.

5 comments:

Michael Leddy said...

The second logo reminds me of Wittgenstein’s duck-rabbit: it really does look like two heads facing in two different directions.

Daughter Number Three said...

Michael, I thought about referencing that or the one with the old woman/young woman. With this logo, it's almost as if they did it on purpose, but I find that hard to believe. Just incompetence...

BLissed-Out Grandma said...

It's much more reassuring when you see the toucan face and ignore the frightened or frightening second face.

Marsha Micek said...

I think that the bird might be a puffin--note the webbed feet. I still don't see a context, though.

Daughter Number Three said...

Oh, right, Marsha -- a puffin! You're right.