Free to Be Hooked

Clearly, I'm not the intended audience for this e-cigarette ad, having never been a smoker, a man, or stupid enough to be pandered to in this obvious way:


Is their audience of male smokers vacuous enough to be moved by such an unsubtle appeal to "freedom"? Does this pale imitation of freedom connect with a real person, or did it just match one of the client's talking points?
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Seen in Entertainment Weekly.