You know how I love to keep articles in a file for my later amusement, but there's one that I didn't keep, though I wish I had. It was from Time magazine in 1995 or so, and it described the lack of interest in reserving web domain names at some major companies. I remember McDonald's was included.
Well, today an article from Wired magazine, 1994, surfaced on that exact topic. It's not the one I remember (I wasn't reading Wired then, though I did check it out soon after this). The writer, Josh Quittner, explored the lack of interest in domain names among Fortune 500 companies. He spent a bunch of time talking to someone in communications at McDonald's, but she never managed to purchase mcdonalds.com, so a few weeks later, he got it.
Other companies that hadn't nailed down their domains at the time he wrote:
- Sara Lee
- Coca-Cola (or even Coke)
By not keeping up, it's likely they cost their companies money when they later had to pay off a domain squatter (or a legitimate company with the same name) to get their by-then prized dot.com.
It was fun to read this flash of almost 20 years ago and remember just a bit what it was like back then.