Excellent segment on the Daily Show last night about what Glenn Beck has been up to lately. He's planning a "freedom town" that sounds suspiciously like a new urbanist locavore haven. Huh.
But the thing I couldn't help noticing was the odd graphic he used in the background:
Note its ugly wonkiness, including the use of a subversive typeface called Avant Garde, a most inappropriate name within Beckistan. (Hey, Glenn, there's a typeface called Americana -- maybe you should get a copy.)
But what is the head on that weird humanoid figure supposed to be? Here's what I thought it was:
A friend of Mitt Romney's, perhaps, but I guess now he's even tighter with Glenn.
But no, it's a lightbulb. An old-fashioned incandescent bulb, of course, and an oddly designed one at that. Because the inventiveness of American Dream Labs is best symbolized by a 19th century technology.
Wednesday, January 30, 2013
Glenn Beck, Friend of Birds and Bulbs
Posted at 11:03 AM
Categories: Beyond Kitsch, Media Goodness, Media Weirdness
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2 comments:
I’m pretty sure I’ve seen that typeface on “educational television,’ maybe in an old WNET logo or a show’s title. Makes me wonder whether this Beck is truly the American he claims to be.
Herb Lubalin, who designed Avant Garde, also did the classic PBS logo.
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