Yeeha, what an abysmal logo!
Not only is the logo bad, but the layout of this ad from the Pioneer Press makes it look as though a headless lumberjack is chasing the Walmart asterisk. (Maybe it's a subversive, anti-Walmart statement? Nah.)
The logo is a little better in color, and when not printed on newsprint:
But the essential problems all remain:
- The weird, headless figure. What are those circular swooshes supposed to be, anyway?
- The axe is endangering the circular airhead.
- The torso is badly drawn with awkward curves.
- Hoofed feet. Really!
- An inappropriate type choice. Eurostile is generally associated with Modernism, not plaid shirts and work boots.
- The way the city and state names hug the figure's curving legs detracts from the curve. It's a classic novice error.
2 comments:
The red axe looks like he just got done murdering someone.
My thoughts exactly,"Axe Murderer"!
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