A friend and fellow grammar curmudgeon alerted me to this advertising mishap on the back cover of the most recent Minnesota Monthly (shown here in comparison with the same ad on Mpls St Paul magazine):
That's a pretty big oops, which I'm sure Target didn't appreciate. I'm still trying to figure out how it could have happened, from a technical standpoint.
It's probably a good thing it wasn't a product ad, though. The general concept of the ad still comes through.
I wonder if most readers realize the error happened in printing (or, more accurately, in prepress) and proofing? Or do they think Target is responsible?
Monday, June 6, 2011
Half a Head
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1 comment:
I'm not sure I like the graphic header. As a rule, the text that stands out should be able to stand on its own. "Learning to Life" doesn't pass that test.
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