Today's Star Tribune greeted me with a story about a massive worker firing at the Twin Cities Chipotle chain.
I read the story, which told how hundreds of Chipotle workers were summarily fired after the INS audited the company's HR records. There were lots of questions: Did the company delay paying the fired workers what they were owed? Did the company give the employees, many of whom had worked there for years, a chance to provide documentation?
But on top of all those questions, I also couldn't figure out why the Strib had put a Chipotle burrito above the story, next to their logo.
But then I looked at it a little more closely and realized it was a photo of the Metrodome with its collapsed roof:
For some reason, the designers decided to run the photo with curved corners and in the slightly low-fi world of newspaper printing, that snowy sunken roof looks just like the glinting highlights of a foil-wrapped burrito if it were printed on newsprint.
Friday, January 21, 2011
Chipotle Firings, Burrito Logo
Posted at 7:53 PM
Categories: Media Weirdness
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2 comments:
I can see where you'd get that impression!
That is an excellent graphic boo-boo. The elements of the Trib's design and the story placement and the color and subject matter of the photo the Chipotle burrito shape and color -- everything came together just right. Nice.
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