Friday, January 21, 2011

Chipotle Firings, Burrito Logo

Today's Star Tribune greeted me with a story about a massive worker firing at the Twin Cities Chipotle chain.

Front page of the January 21, 2011, Star Tribune with story about Chipotle firings at top
I read the story, which told how hundreds of Chipotle workers were summarily fired after the INS audited the company's HR records. There were lots of questions: Did the company delay paying the fired workers what they were owed? Did the company give the employees, many of whom had worked there for years, a chance to provide documentation?

But on top of all those questions, I also couldn't figure out why the Strib had put a Chipotle burrito above the story, next to their logo.

Chipotle burriot wrapped in foil
But then I looked at it a little more closely and realized it was a photo of the Metrodome with its collapsed roof:


For some reason, the designers decided to run the photo with curved corners and in the slightly low-fi world of newspaper printing, that snowy sunken roof looks just like the glinting highlights of a foil-wrapped burrito if it were printed on newsprint.

2 comments:

Blissed-Out Grandma said...

I can see where you'd get that impression!

David Steinlicht said...

That is an excellent graphic boo-boo. The elements of the Trib's design and the story placement and the color and subject matter of the photo the Chipotle burrito shape and color -- everything came together just right. Nice.