Knowing how I love to hate logos that attempt to make multiple uses of the same letter, a friend in the Linden Hills neighborhood of Minneapolis sent me this photo.
Whooee, this is a bad one! Evolution Die. I'm having trouble deciding between my favorite oppositional readings:
- They wish evolution would die, or
- Your pet will devolve and die from eating the food.
Interestingly, the version of the logo that's on the Evolution Diet pet food website is not quite as bad, because they increased the weight of the T so it's more noticeable. Also, because there isn't as much clutter right at the base of the T, the bottom serifs are more visible and it just reads more clearly as one extra-large T.
It's still not good, but not quite as much of a disaster.
(Sign originally seen on Upton Avenue, Minneapolis.)
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