Did you see the story about the incidence of cheating among high school students? Over a hundred thousand students were surveyed (and promised complete anonymity).
- 26 percent of girls and 35 percent of boys admitted to stealing from a store within the past year.
- 20 percent stole from a friend, and 23 percent from a parent.
- 64 percent cheated on a test in the past year (38 percent cheated two or more times).
- 36 percent used the Internet for plagiary.
This is a fine example of the kind of norming Tom Vanderbilt discussed in his book Traffic, discussed in an earlier post. An injunctive norm is what you should do; a descriptive norm is what you see other people doing (or believe other people are doing). And the descriptive norm has more weight for most people.
Perhaps I should find some some comfort in the fact that 23 percent stole from a parent, and exactly 23 percent did not claim to do the right thing more than most people. So -- assuming the same set of students makes up both percentages -- perhaps those students are at least somewhat self-aware.
This doesn't account for the 93 percent who are satisfied with their own ethics -- despite a pretty high incidence of theft, and a very high incidence of cheating.
Oh, well. At least they have their Bic Softgel pens to make cheating more comfortable.
3 comments:
That's a real ad?
"Bic pens have been helping students cheat since 1954."
"New Softgel pens make cheating more comfortable."
Sigh.
David,
I confess I was cruising for an image and found this one on an Indian website, which said it was a U.S. ad from 2005.
However, prompted by your question, I just figured out that it was actually created for the worth1000.com site by a user named npjohnson, for a contest called Bad Ads 3.
So, no -- thankfully -- it hasn't gotten quite that bad, I guess.
Whew!
Civilization has not fallen that far.
Yet.
Yay!
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