Wednesday, October 22, 2008

Reach for the Building that Fell Over

The University of Minnesota College of Continuing Education recently launched an ad campaign with the headline, "Reach higher." I found this ad at the bottom of the Pioneer Press business front page more amusing than inspiring, however.

Ad with headline Reach Higher
The odd angle and lack of context (so much ivy, you can't see any bricks), combined with the hard light on the pillars... I was left wondering for a few seconds, not even realizing it was a building.

Close up of photo, green ivy and pillars
Then I recognized it as one of the buildings along the mall, and I couldn't help wondering... when did the building fall over?

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