That's Using Your Noodle... I Guess

I know that advertising is supposed to be interruptive, but here's an example where the ad interrupted me only so I could ridicule it, its product and the company that makes it.

What could they possibly have been thinking? Why would this concept do anything to sell pasta? Do you think they paid the agency for this? (Or is the agency laughing at the client behind their backs?)

The basic premise is that the product is fortified with fiber and calcium, so you're smarter if you eat it... or it makes you smarter... or maybe you'll turn into a giant piece of rotini if you dare to partake.

I can only speculate that the art director is a fan of The Tick comics, and is hoping that there's a casting call for a new villain: Pastaface Puccini, who can out-cook the other villains (like Chairface Chippendale, shown at right).

P.S. -- And what's with the undersized, ultra-fakey feet? Couldn't it just be wearing shoes?