I was innocently reading the paper today, and stumbled across this in an Associated Press story:
"The butter industry is taking the same tact (sic), with a holiday ad urging consumers to 'Unwrap the natural flavor of real butter for holiday entertaining.'"That's right up there with that other commonly misthought and miswritten phrase, "honing in" (rather than the correct "homing in").

As we all suspected, a few too many people took the buyout at the Pioneer Press.
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