Chipotle Firings, Burrito Logo

Today's Star Tribune greeted me with a story about a massive worker firing at the Twin Cities Chipotle chain.


I read the story, which told how hundreds of Chipotle workers were summarily fired after the INS audited the company's HR records. There were lots of questions: Did the company delay paying the fired workers what they were owed? Did the company give the employees, many of whom had worked there for years, a chance to provide documentation?

But on top of all those questions, I also couldn't figure out why the Strib had put a Chipotle burrito above the story, next to their logo.


But then I looked at it a little more closely and realized it was a photo of the Metrodome with its collapsed roof:


For some reason, the designers decided to run the photo with curved corners and in the slightly low-fi world of newspaper printing, that snowy sunken roof looks just like the glinting highlights of a foil-wrapped burrito if it were printed on newsprint.