Sunday, May 31, 2009

The Ultimate Impulse Purchase

Book cover -- The Complete Idiot's Guide to the Book of Revelation
I saw this at the Byerly's grocery store in Roseville, Minn. In the checkout lane, of all places -- which means somebody thought it would make a likely impulse purchase.

I'm not sure if that says more about the merchandiser or their idea of who the Byerly's shopper is...

2 comments:

Ms Sparrow said...

So, did you buy it??

Daughter Number Three said...

While I often feel like an idiot, I draw the line at complete idiot, so I did not.