Sunday, May 31, 2009

The Ultimate Impulse Purchase

Book cover -- The Complete Idiot's Guide to the Book of Revelation
I saw this at the Byerly's grocery store in Roseville, Minn. In the checkout lane, of all places -- which means somebody thought it would make a likely impulse purchase.

I'm not sure if that says more about the merchandiser or their idea of who the Byerly's shopper is...


Ms Sparrow said...

So, did you buy it??

Daughter Number Three said...

While I often feel like an idiot, I draw the line at complete idiot, so I did not.